Cranium

"It's Real Fun"

50 cameras. Zero directors.  Zero Actors.  Just real, honest fun. Sometimes it’s best to let the product and it’s consumers speak for themselves.  —  Through the first-ever social media “casting call”, we scoured Twitter, Facebook, Youtube, Flickr, etc., looking for fun, social and technologically  capable people to play and document a game of Cranium with their friends and family.  And we reached over 12,000 of them. We sent the top 50 a Cranium Care Package (consisting of HD Flipcams, a new game of Cranium, a gift card, and some flash drives), and within weeks we were sifting through more than 100 hours of real footage.  —  And what started with social media comes full circle on Cranium’s Facebook page.  More real fun moments from the campaign, as well as users sharing their own good times.  Cranium:  it really is real fun!