Zoids

"Mechanical Morning"

The Zoids brand, a toy staple in its native Japan, had almost no recognition here in the United States when UPROAR! took hold of the mechanical menagerie. The biggest challenge? Model kit building, while fun to do, is boring to watch. However, the stylish presentation of the spot drew kids in, bringing a zoo of motorized models to life as the robotic animals went forth and multiplied.

*FUN FACT: One UPROAR! creative logged 27 hours trimming, assembling and finishing the Zoids model kits for this spot, just to get them ‘camera perfect.’ Talk about going above and beyond for a client, he loved every minute.