Playskool "More than Play"

Love letters to mom-- with a P.S. It was no secret that when UPROAR! created a new campaign for Playskool there’d be wonderful, endearing shots of moms and babies enchanted with toys like the Busy Ball Popper, Step Start Walk N Ride and Tumble N Twirl Top.  But we took it one step further, letting moms know there’s also developmental learning going on ‘round here, a big “P.S.” that also gave Hasbro a branding device that’s unmistakably Playskool.