iDog

Full Circle

Three products. Two targets. One :30 spot. This campaign concept began with the notion that despite our differences, we are alike in many ways. Music, for example, is a thread that ties people together, and i-Dog is more than a product that plays music. It’s a high design lifestyle brand with an open invitation to join the club. In this portal-connected world of dancers, skaters and kids just being kids, we elevate the significance of i-Dog’s iconic 7 circle brand mark, and demonstrate clearly that there really is an i-Dog for everyone.