iDog

"Amped"

This spot is the perfect blend of original music and visual style; the goal was a music video with imagery as memorable as the look of iDog itself. Shoot day we knew we had it in the can when the music track, by Bigfoote in NYC, inspired an impromptu dance-off with our talent. When the spot hit the air, tweens and teens bombarded Tiger with emails on where they could find the music. We gladly posted the track on the Tiger.com and generated tons of web traffic for iDog.