UPROAR! had the distinct pleasure to work with DreamWorks on their most successful motion picture to date. When Shrek 2 rolled into theaters, we supplied the retail firepower to move consumers from the box office to over 3,000 Walmarts nationwide with the Shrek 2 Swamp Hunt. Still one of the largest promotions in our company’s history, we wrangled nine of the largest packaged goods companies in the world to produce a blockbuster retail movie event.