It’s not easy to make learning compatible with “cool,” but UPROAR! found a way for Discovery Kids on NBC. With CG dinosaurs and crocodiles, we sent kids thundering to the educational Saturday morning program bloc. The “If you go you’ll know” tagline leverages the insight that for kids and tweens knowledge equates to “street cred” on the playground. This campaign earned UPROAR! a Mobius award for “Program Previews & Promos.”